Spam, or unsolicited commercial email (UCE) can be defined as:
“Any email sent to more than a few recipients who have not specifically requested to receive it.”
Although there is no universal definition of Spam, this is the most widely accepted.
Firstly, it’s annoying. That’s obvious to anyone using email. It clogs up inboxes, networks and mail servers.
Sending Spam will cause the domain and the IP address of offenders to be added to blacklists. Such lists are used by Internet service providers (ISPs) and email filters to block all email from listed sites - Spam or not.
Even the IP address of an ISP or web host can get added to a blacklist because of one offending site on their network. For this reason, Spam isn’t allowed by most ISPs or email marketing companies - that includes us!
Finally, be aware that sending Spam will not only cause technical problems trough blacklisting, but will also have a detrimental effect on the perception of your organisation. It will tarnish your brand and your reputation. Reputable organisations don’t Spam.
Permission based email is the opposite of Spam. It’s bulk email, but sent only to those who have specifically requested it. It will contain content that the recipient is interested in and wants to receive.
The preferred way to enable people to register their interest in your email is to use a web based sign-up form, with email confirmation known as ‘Double opt-in’. Permission can also be gained through more traditional means, such as a registration form at a trade show, or a reply paid mailer.
However you get your subscribers, it is essential that they can easily unsubscribe at any time. I.e. that they continue to give you their permission.
We are a permission based email marketing company. We follow best practice guidelines and have a strict anti-spam policy.
Using our technology and following our guidelines will help you to avoid accusations of spam and ensure maximum deliverability of your emails.
If you have any questions about our services, please contact: info@featuremail.co.uk